Viad Corp operates as an experiential leisure travel, and live events and marketing services company in the United States, Canada, the United Kingdom, Continental Europe, the United Arab Emirates, and Iceland. It operates through two segments, Pursuit and GES. The Pursuit segment offers vertically integrated attractions and hospitality in destinations with a collection of attractions, lodges, and sightseeing tours. The GES is a full-service live events company that offers a range of services for exhibitions, conferences, brand experiences, and venues. In addition, the company offers a collection of travel experiences in recreational attractions, food and beverage, retail, and ground transportation services. It serves event organizers and corporate brand marketers directly, as well as through a distribution channel network that include tour operators, tour wholesalers, destination management companies, and retail travel agencies. Viad Corp was founded in 1926 and is headquartered in Scottsdale, Arizona.
Is VVI a good dividend investment in 2026?
VVI offers a 4.70% forward yield with a 50% payout ratio. Strand Safety Score: 45/100 (Moderate Risk). The 5-year dividend CAGR of -50% is modest — investors should weigh current income against growth alternatives.
VVI DRIP calculator — what's the difference?
With DRIP on a $10,000 investment over 10 years, your VVI portfolio grows to $939.69 vs $1.3K without reinvestment. This is the compound interest effect in action.
VVI dividend growth history & forecast
VVI has grown its dividend by 0% over the last year and -50% annually over 5 years. At this pace, an investor who holds for 10+ years will see their yield on cost grow substantially above the current 4.70%.
FCF ($11M) is below dividends paid ($56M) — risk of cut (FCF: $11M · Dividends est.: $56M)
Debt Leverage0.0× Debt/EBITDA
30 / 30 pts
30/30
Debt/EBITDA 0.0× — low leverage, balance sheet is strong
Earnings Momentum+0.1B → +0.4B → +0.0B
15 / 30 pts
15/30
Net income grew in the latest year — positive but trend is unconfirmed
OVERALL ASSESSMENT
Dividend at moderate risk — monitor coverage and debt closely.
STRAND SCORE
45
/100
Strand Safety Score™ is proprietary to DividendFlow. Inputs: FCF, Debt/EBITDA, Net Income from SEC filings via FMP. Not financial advice. N/A for ETFs, pre-revenue companies, and tickers without income statements.
🌍 VVI Yield by Country & Account Type
Real after-tax yield depends on where you live and how you hold VVI.
Gross yield
4.70%
Tax rate
15.00%
After-tax yield
4.00%
Real yield (−CPI)
1.20%
Account/Country
Tax Rate
After-tax Yield
Real Yield
$10K Annual Income
🇺🇸 Roth IRA / 401k
0%
4.70%
1.90%
$470 / yr
🇺🇸 US Taxable (15%) ✓
15%
4.00%
1.20%
$400 / yr
🇺🇸 US Taxable (20%)
20%
3.76%
0.96%
$376 / yr
🇬🇧 UK ISA
0%
4.70%
1.90%
$470 / yr
🇬🇧 UK Taxable
8.75%
4.29%
1.49%
$429 / yr
🇨🇦 TFSA
0%
4.70%
1.90%
$470 / yr
🇨🇦 CA Taxable
25%
3.53%
0.73%
$353 / yr
🇦🇺 Super (pension)
15%
4.00%
1.20%
$400 / yr
🇦🇺 AU Taxable
30%
3.29%
0.49%
$329 / yr
🇩🇪 DE Taxable
26.375%
3.46%
0.66%
$346 / yr
🇫🇷 FR Taxable
30%
3.29%
0.49%
$329 / yr
Real yield = after-tax yield minus US CPI of 2.8%. 12-month CPI (US BLS via FMP economic-indicators). Click any row to select. US withholding tax (30%, reducible by treaty) applies to non-US residents holding US stocks in taxable accounts.
🎯 VVI Income Goal & Break-Even
Dividend Break-Even
50yr+
Years for dividends to fully repay your VVI investment of $42.51/share (🇺🇸 US Taxable (15%) · 15.00% tax)
$10K invested · 10 Years
Dividends earned (DRIP)
$407.07
Lost to inflation (2.8% CPI)
−$2.5K
Real purchasing power gain
$-2065.23
12-month CPI (US BLS via FMP economic-indicators).
How much do I need to invest in VVI for:
Shares needed
14,118
Capital required
$600,156
Monthly income
$2,000
Based on current dividend of $2.00/share/yr · 🇺🇸 US Taxable (15%) · static projection (no growth assumed).
📅 VVI Dividend Payment Schedule
VVI pays quarterly — 4 times per year. Next ex-div: TBD.
Jan
Feb
Mar
💰
Apr
May
Jun
💰
Jul
Aug
Sep
💰
Oct
Nov
Dec
💰
10 shares
$4.25 / payment
$17.00 / year after tax
100 shares
$42.50 / payment
$170.00 / year after tax
1,000 shares
$425.00 / payment
$1700.00 / year after tax
📊 VVI vs Industrials Benchmarks
How VVI compares to typical Industrials averages.
Benchmark: Industrials
Dividend Yield▲+2.50% vs sectorBetter
VVI
4.70%
avg
2.20%
5Y Dividend CAGR▼-57.50% vs sectorBelow avg
VVI
-50.00%
avg
7.50%
Payout Ratio▼+6.00% vs sectorBelow avg
VVI
50.00%
avg
44.00%
Benchmarks: S&P 500 sector averages (2024–2026). Sources: Morningstar, Bloomberg, NAREIT. 5Y CAGR for VVI sourced from FMP /financial-growth endpoint — real data, not estimates.
🏛️ VVI Insider Activity
▼ 1 Sales
When executives buy their own stock, it's a signal they believe in the dividend's sustainability.
Insider
Title
Type
Date
Shares
Price
Total Value
Crestview Partners IV GP, L.P.
director, 10 percent owner:
C-Conversion
2024-12-31
6,674,234
$21.25
$141.83M
Crestview Partners IV GP, L.P.
director, 10 percent owner:
C-Conversion
2024-12-31
135,000
—
—
Coll Denise M
director
Sale
2023-11-01
3,681
$23.32
$85.8K
Bright Jill
director
A-Award
2024-08-16
2,162
—
—
Schechter Joshua
director
A-Award
2024-03-01
3,376
—
—
BARRY DAVID W
officer: President - Pursuit
A-Award
2024-02-23
23,026
—
—
BARRY DAVID W
officer: President - Pursuit
F-InKind
2024-02-23
10,199
$33.91
$345.8K
Stelmach Jeffrey A.
officer: President, Spiro
F-InKind
2024-03-01
591
$37.23
$22.0K
STRIEDEL LESLIE S
officer: Chief Accounting Officer
A-Award
2024-03-01
11,072
—
—
STRIEDEL LESLIE S
officer: Chief Accounting Officer
F-InKind
2024-03-01
304
$37.23
$11.3K
Insider transactions sourced from SEC Form 4 filings via Financial Modeling Prep. See disclaimer.
🔬
Financial Health Scores
Altman Z-Score
3.08
✅ Safe Zone — low bankruptcy risk
Safe: >3.0 · Grey: 1.81–3.0 · Distress: <1.81
Piotroski F-Score
6/9
⚠️ Moderate fundamentals
Strong: 7–9 · Moderate: 4–6 · Weak: 0–3
Altman Z-Score predicts bankruptcy risk. Piotroski F-Score measures financial strength across 9 criteria. High scores → lower dividend cut risk. Data via FMP financial statements.
🌍
Geographic Revenue Breakdown
Where VVI earns its money
CANADA53%
UNITED STATES33%
ICELAND15%
Revenue breakdown from latest annual report via FMP. Percentages may not sum to 100% due to rounding.
📊 About This Data
Dividend yields, payout ratios, and financial metrics are sourced from Financial Modeling Prep (FMP) and cross-referenced with SEC EDGAR filings. Data is cached and updated every 24 hours via our nightly refresh. DRIP projections are forward-looking estimates, not guarantees.
Educational purposes only. Not financial advice. DividendFlow is not a registered investment advisor. Projections generated by the VVI dividend calculator are estimates based on historical data and user inputs. Actual future returns, stock prices, and dividend payments will vary. Dividends can be cut or suspended at any time. All investments carry risk, including the loss of principal. Please consult a qualified financial professional before making any investment decisions. Full disclaimer →