HomeCompareCOUP vs MO

COUP vs MO: Dividend Comparison 2026

COUP yields 2.47% · MO yields 6.27%● Live data

vsPost on X →
After 10 years · $10,000 invested · DRIP enabled
🏆 MO wins by $54.3K in total portfolio value· pulled ahead in Year 5
10 years
COUP
COUP
● Live price
2.47%
Share price
$80.97
Annual div
$2.00
5Y div CAGR
0%
Payout ratio
50%
After 10 yrs · $10,000 · DRIP
Portfolio value
$23.4K
Annual income
$289.71
Full COUP calculator →
MO
Altria Group Inc.
● Live price
6.27%
Share price
$67.02
Annual div
$4.20
5Y div CAGR
22.6%
Payout ratio
50%
After 10 yrs · $10,000 · DRIP
Portfolio value
$77.7K
Annual income
$28,968.54
Full MO calculator →

Portfolio growth — COUP vs MO

📍 MO pulled ahead of the other in Year 5

Annual dividend income

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Recession Test — Did They Cut Dividends?

How each stock treated shareholders during the 3 biggest crises of the last 20 years

Crisis PeriodCOUPMO
2008–2009
GFC
— No data— No data
2020 Q1–Q2
COVID
— No data— No data
2022 Q4
Rate Hike
— No data— No data
Based on dividend payment history. "Increased" = dividend grew during crisis. "Maintained" = held within 3%. "Cut" = reduced by more than 3%.
📅

Dividend Calendar Overlap

Combined, COUP + MO cover 0 of 12 monthsgood coverage

Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
COUP pays
MO pays
Both pay
Neither
💰

Tax Bracket Optimizer

Which stock is actually better after tax? Adjust your rate to find out.

COUP
Annual income on $10K today (after 15% tax)
$209.95/yr
After 10yr DRIP, annual income (after tax)
$246.25/yr
MO
Annual income on $10K today (after 15% tax)
$532.68/yr
After 10yr DRIP, annual income (after tax)
$24,623.26/yr
At 15% tax rate, MO beats the other by $24,377.01/year in after-tax income after 10 years on $10,000
⚖️

Lazy Portfolio Split Optimizer

What's the optimal mix of COUP + MO for your $10,000?

COUP: 50%MO: 50%
100% MO50/50100% COUP
Portfolio after 10yr
$50.5K
Annual income
$14,629.12/yr
Blended yield
28.95%
📊

Analyst Conviction Gap

Where Wall Street is most bullish on MO right now

COUP
Analyst Ratings
18
Buy
15
Hold
5
Sell
Consensus: Buy
Price Target
$101.05
+24.8% upside vs current
Range: $55.00 — $310.00
Altman Z
1.0
Piotroski
5/9
MO
Analyst Ratings
16
Buy
9
Hold
1
Sell
Consensus: Buy
Price Target
$61.25
-8.6% upside vs current
Range: $47.00 — $68.00
Altman Z
3.2
Piotroski
7/9
Analyst ratings via FMP. Altman Z-Score: >3.0 safe, 1.81–3.0 grey zone, <1.81 distress. Piotroski: 7–9 strong, 0–3 weak.
🏛️

Copy Congress — What Are Politicians Buying?

Senate & House STOCK Act disclosures (last 90 days)

COUP buys
0
MO buys
0
No recent congressional trades found for COUP or MO in the last 90 days.
STOCK Act mandates disclosure within 45 days of transaction. Data via FMP.Full tracker →
MetricCOUPMO
Forward yield2.47%6.27%
Annual dividend / share$2.00$4.20
Payout ratio50%50%
1-year div growth0%0%
5-year div CAGR0%22.6%
Portfolio after 10y$23.4K$77.7K
Annual income after 10y$289.71$28,968.54
Total dividends collected$2.7K$72.0K
Payment frequencyquarterlyquarterly
SectorStockConsumer Staples
Analyst consensusBuyBuy
Analyst price target$101.05$61.25

Year-by-year: COUP vs MO ($10,000, DRIP)

YearCOUP PortfolioCOUP Income/yrMO PortfolioMO Income/yrGap
1$10,947$247.01$10,558$768.31+$389.00COUP
2$11,966$252.71$11,352$1,015.87+$614.00COUP
3$13,062$258.16$12,482$1,367.86+$580.00COUP
4$14,239$263.36$14,103$1,883.39+$136.00COUP
5← crossover$15,505$268.33$16,472$2,664.91$967.00MO
6$16,863$273.05$20,024$3,897.79$3.2KMO
7$18,321$277.55$25,537$5,933.74$7.2KMO
8$19,885$281.82$34,478$9,476.77$14.6KMO
9$21,563$285.87$49,776$16,022.63$28.2KMO
10$23,362$289.71$77,699$28,968.54$54.3KMO

COUP vs MO: Complete Analysis 2026

COUPStock

Coupa Software Incorporated provides cloud-based business spend management platform that connects its customers with suppliers worldwide. The company provides visibility into and control over how companies spend money, optimize supply chains, and manage liquidity, as well as enables businesses to achieve savings that drive profitability. Its platform offers procurement, invoicing, expense management, and payment solutions that form the transactional engine for managing a company's business spend; and specialized solutions, including strategic sourcing, contract management, contingent workforce, supplier risk management, supply chain design and planning, treasury management, and spend analysis. It serves businesses in various industries, including healthcare and pharmaceuticals, retail, financial services, manufacturing, and technology. The company markets its platform primarily through a direct sales force. Coupa Software Incorporated was incorporated in 2006 and is headquartered in San Mateo, California.

Full COUP Calculator →

MOConsumer Staples

Altria Group, Inc., through its subsidiaries, manufactures and sells smokeable and oral tobacco products in the United States. The company provides cigarettes primarily under the Marlboro brand; cigars and pipe tobacco principally under the Black & Mild brand; and moist smokeless tobacco products under the Copenhagen, Skoal, Red Seal, and Husky brands, as well as provides on! oral nicotine pouches. It sells its tobacco products primarily to wholesalers, including distributors; and large retail organizations, such as chain stores. Altria Group, Inc. was founded in 1822 and is headquartered in Richmond, Virginia.

Full MO Calculator →
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⚠️ Educational purposes only. Not financial advice. Congressional trades sourced from SEC STOCK Act filings via FMP. Past performance does not guarantee future results.