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DMS vs CL: Dividend Comparison 2026

DMS yields 72.99% · CL yields 2.43%● Live data

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After 10 years · $10,000 invested · DRIP enabled
🏆 DMS wins by $1.17M in total portfolio value
10 years
DMS
DMS
● Live price
72.99%
Share price
$2.74
Annual div
$2.00
5Y div CAGR
0%
Payout ratio
50%
After 10 yrs · $10,000 · DRIP
Portfolio value
$1.21M
Annual income
$326,872.01
Full DMS calculator →
CL
CL
● Live price
2.43%
Share price
$85.73
Annual div
$2.08
5Y div CAGR
28.6%
Payout ratio
50%
After 10 yrs · $10,000 · DRIP
Portfolio value
$40.8K
Annual income
$5,401.96
Full CL calculator →

Portfolio growth — DMS vs CL

📍 DMS pulled ahead of the other in Year 1

Annual dividend income

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Recession Test — Did They Cut Dividends?

How each stock treated shareholders during the 3 biggest crises of the last 20 years

Crisis PeriodDMSCL
2008–2009
GFC
— No data— No data
2020 Q1–Q2
COVID
— No data— No data
2022 Q4
Rate Hike
— No data— No data
Based on dividend payment history. "Increased" = dividend grew during crisis. "Maintained" = held within 3%. "Cut" = reduced by more than 3%.
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Dividend Calendar Overlap

Combined, DMS + CL cover 0 of 12 monthsgood coverage

Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
DMS pays
CL pays
Both pay
Neither
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Tax Bracket Optimizer

Which stock is actually better after tax? Adjust your rate to find out.

DMS
Annual income on $10K today (after 15% tax)
$6,204.38/yr
After 10yr DRIP, annual income (after tax)
$277,841.21/yr
CL
Annual income on $10K today (after 15% tax)
$206.23/yr
After 10yr DRIP, annual income (after tax)
$4,591.67/yr
At 15% tax rate, DMS beats the other by $273,249.54/year in after-tax income after 10 years on $10,000
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Lazy Portfolio Split Optimizer

What's the optimal mix of DMS + CL for your $10,000?

DMS: 50%CL: 50%
100% CL50/50100% DMS
Portfolio after 10yr
$624.3K
Annual income
$166,136.98/yr
Blended yield
26.61%
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Analyst Conviction Gap

Where Wall Street is most bullish on CL right now

DMS
Analyst Ratings
2
Buy
2
Hold
Consensus: Buy
Altman Z
-1.0
Piotroski
1/9
CL
Analyst Ratings
17
Buy
24
Hold
2
Sell
Consensus: Hold
Price Target
$92.45
+7.8% upside vs current
Range: $85.00 — $100.00
Altman Z
4.5
Piotroski
6/9
Analyst ratings via FMP. Altman Z-Score: >3.0 safe, 1.81–3.0 grey zone, <1.81 distress. Piotroski: 7–9 strong, 0–3 weak.
🏛️

Copy Congress — What Are Politicians Buying?

Senate & House STOCK Act disclosures (last 90 days)

DMS buys
0
CL buys
0
No recent congressional trades found for DMS or CL in the last 90 days.
STOCK Act mandates disclosure within 45 days of transaction. Data via FMP.Full tracker →
MetricDMSCL
Forward yield72.99%2.43%
Annual dividend / share$2.00$2.08
Payout ratio50%50%
1-year div growth0%0%
5-year div CAGR0%28.6%
Portfolio after 10y$1.21M$40.8K
Annual income after 10y$326,872.01$5,401.96
Total dividends collected$1.04M$18.0K
Payment frequencyquarterlyquarterly
SectorStockConsumer Staples
Analyst consensusBuyHold

Year-by-year: DMS vs CL ($10,000, DRIP)

YearDMS PortfolioDMS Income/yrCL PortfolioCL Income/yrGap
1← crossover$17,999$7,299.27$11,012$312.01+$7.0KDMS
2$31,538$12,278.65$12,196$412.95+$19.3KDMS
3$53,852$20,106.86$13,599$549.66+$40.3KDMS
4$89,709$32,087.28$15,288$736.64+$74.4KDMS
5$145,944$49,955.34$17,353$995.28+$128.6KDMS
6$232,114$75,953.49$19,926$1,357.80+$212.2KDMS
7$361,258$112,895.84$23,194$1,873.82+$338.1KDMS
8$550,760$164,213.98$27,439$2,621.52+$523.3KDMS
9$823,289$233,976.05$33,088$3,727.38+$790.2KDMS
10$1,207,791$326,872.01$40,806$5,401.96+$1.17MDMS

DMS vs CL: Complete Analysis 2026

DMSStock

Digital Media Solutions, Inc. operates as a digital performance marketing company that offers a software delivery platform in the United States. It operates through three segments: Brand Direct, Marketplace, and Other. The company operates as a performance marketing engine for companies across various industries, including consumer finance, e-commerce, education, insurance, home services, brand performance, automotive, gig, health and wellness, and career placements. It also provides managed services that help clients to access and control the advertising expenses; and marketing automation software as a service to clients. The company was founded in 2012 and is headquartered in Clearwater, Florida.

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CLConsumer Staples

Colgate-Palmolive Company, together with its subsidiaries, manufactures and sells consumer products worldwide. The company operates through two segments, Oral, Personal and Home Care; and Pet Nutrition. The Oral, Personal and Home Care segment offers toothpaste, toothbrushes, mouthwash, bar and liquid hand soaps, shower gels, shampoos, conditioners, deodorants and antiperspirants, skin health products, dishwashing detergents, fabric conditioners, household cleaners, and other related items. This segment markets and sells its products under various brands, which include Colgate, Darlie, elmex, hello, meridol, Sorriso, Tom's of Maine, Irish Spring, Palmolive, Protex, Sanex, Softsoap, Lady Speed Stick, Speed Stick, EltaMD, Filorga, PCA SKIN, Ajax, Axion, Fabuloso, Murphy, Suavitel, Soupline, and Cuddly to a range of traditional and eCommerce retailers, wholesalers, and distributors. It also includes pharmaceutical products for dentists and other oral health professionals. The Pet Nutrition segment offers pet nutrition products for everyday nutritional needs under the Hill's Science Diet brand; and a range of therapeutic products to manage disease conditions in dogs and cats under the Hill's Prescription Diet brand. This segment markets and sells its products through pet supply retailers, veterinarians, and eCommerce retailers. Colgate-Palmolive Company was founded in 1806 and is headquartered in New York, New York.

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⚠️ Educational purposes only. Not financial advice. Congressional trades sourced from SEC STOCK Act filings via FMP. Past performance does not guarantee future results.