HomeCompareDMS vs EQR

DMS vs EQR: Dividend Comparison 2026

DMS yields 72.99% · EQR yields 4.73%● Live data

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After 10 years · $10,000 invested · DRIP enabled
🏆 DMS wins by $1.17M in total portfolio value
10 years
DMS
DMS
● Live price
72.99%
Share price
$2.74
Annual div
$2.00
5Y div CAGR
0%
Payout ratio
50%
After 10 yrs · $10,000 · DRIP
Portfolio value
$1.21M
Annual income
$326,872.01
Full DMS calculator →
EQR
EQR
● Live price
4.73%
Share price
$58.58
Annual div
$2.77
5Y div CAGR
15.8%
Payout ratio
50%
After 10 yrs · $10,000 · DRIP
Portfolio value
$40.5K
Annual income
$3,819.61
Full EQR calculator →

Portfolio growth — DMS vs EQR

📍 DMS pulled ahead of the other in Year 1

Annual dividend income

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Recession Test — Did They Cut Dividends?

How each stock treated shareholders during the 3 biggest crises of the last 20 years

Crisis PeriodDMSEQR
2008–2009
GFC
— No data— No data
2020 Q1–Q2
COVID
— No data— No data
2022 Q4
Rate Hike
— No data— No data
Based on dividend payment history. "Increased" = dividend grew during crisis. "Maintained" = held within 3%. "Cut" = reduced by more than 3%.
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Dividend Calendar Overlap

Combined, DMS + EQR cover 0 of 12 monthsgood coverage

Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
DMS pays
EQR pays
Both pay
Neither
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Tax Bracket Optimizer

Which stock is actually better after tax? Adjust your rate to find out.

DMS
Annual income on $10K today (after 15% tax)
$6,204.38/yr
After 10yr DRIP, annual income (after tax)
$277,841.21/yr
EQR
Annual income on $10K today (after 15% tax)
$401.93/yr
After 10yr DRIP, annual income (after tax)
$3,246.67/yr
At 15% tax rate, DMS beats the other by $274,594.54/year in after-tax income after 10 years on $10,000
⚖️

Lazy Portfolio Split Optimizer

What's the optimal mix of DMS + EQR for your $10,000?

DMS: 50%EQR: 50%
100% EQR50/50100% DMS
Portfolio after 10yr
$624.1K
Annual income
$165,345.80/yr
Blended yield
26.49%
📊

Analyst Conviction Gap

Where Wall Street is most bullish on EQR right now

DMS
Analyst Ratings
2
Buy
2
Hold
Consensus: Buy
Altman Z
-1.0
Piotroski
1/9
EQR
Analyst Ratings
16
Buy
28
Hold
2
Sell
Consensus: Hold
Price Target
$70.35
+20.1% upside vs current
Range: $63.00 — $78.50
Altman Z
1.8
Piotroski
7/9
Analyst ratings via FMP. Altman Z-Score: >3.0 safe, 1.81–3.0 grey zone, <1.81 distress. Piotroski: 7–9 strong, 0–3 weak.
🏛️

Copy Congress — What Are Politicians Buying?

Senate & House STOCK Act disclosures (last 90 days)

DMS buys
0
EQR buys
0
No recent congressional trades found for DMS or EQR in the last 90 days.
STOCK Act mandates disclosure within 45 days of transaction. Data via FMP.Full tracker →
MetricDMSEQR
Forward yield72.99%4.73%
Annual dividend / share$2.00$2.77
Payout ratio50%50%
1-year div growth0%0%
5-year div CAGR0%15.8%
Portfolio after 10y$1.21M$40.5K
Annual income after 10y$326,872.01$3,819.61
Total dividends collected$1.04M$16.9K
Payment frequencyquarterlyquarterly
SectorStockREIT
Analyst consensusBuyHold

Year-by-year: DMS vs EQR ($10,000, DRIP)

YearDMS PortfolioDMS Income/yrEQR PortfolioEQR Income/yrGap
1← crossover$17,999$7,299.27$11,248$547.57+$6.8KDMS
2$31,538$12,278.65$12,701$666.53+$18.8KDMS
3$53,852$20,106.86$14,405$814.59+$39.4KDMS
4$89,709$32,087.28$16,413$999.84+$73.3KDMS
5$145,944$49,955.34$18,795$1,232.92+$127.1KDMS
6$232,114$75,953.49$21,639$1,527.95+$210.5KDMS
7$361,258$112,895.84$25,057$1,903.80+$336.2KDMS
8$550,760$164,213.98$29,197$2,385.87+$521.6KDMS
9$823,289$233,976.05$34,250$3,008.70+$789.0KDMS
10$1,207,791$326,872.01$40,467$3,819.61+$1.17MDMS

DMS vs EQR: Complete Analysis 2026

DMSStock

Digital Media Solutions, Inc. operates as a digital performance marketing company that offers a software delivery platform in the United States. It operates through three segments: Brand Direct, Marketplace, and Other. The company operates as a performance marketing engine for companies across various industries, including consumer finance, e-commerce, education, insurance, home services, brand performance, automotive, gig, health and wellness, and career placements. It also provides managed services that help clients to access and control the advertising expenses; and marketing automation software as a service to clients. The company was founded in 2012 and is headquartered in Clearwater, Florida.

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EQRREIT

Equity Residential is committed to creating communities where people thrive. The Company, a member of the S&P 500, is focused on the acquisition, development and management of residential properties located in and around dynamic cities that attract high quality long-term renters. Equity Residential owns or has investments in 305 properties consisting of 78,568 apartment units, located in Boston, New York, Washington, D.C., Seattle, San Francisco, Southern California and Denver.

Full EQR Calculator →
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⚠️ Educational purposes only. Not financial advice. Congressional trades sourced from SEC STOCK Act filings via FMP. Past performance does not guarantee future results.