EASY yields 0.37% · GIS yields 6.55%● Live data
📍 GIS pulled ahead of the other in Year 1
Combined, EASY + GIS cover 0 of 12 months — good coverage
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EASY invests in US large-cap companies with long records of paying and raising dividends, emphasizing businesses the Adviser defines as recession resistant. These are firms with steady demand for their products or services even during downturns, supported by low demand elasticity, recurring revenues, and high switching costs. They also typically show lower earnings volatility, more stable cash flows and less sensitivity to business cycles. EASYs approach combines top-down sector analysis with company-level screening to identify candidates with sustainable dividend policies and moderate to low revenue variability. The portfolio tends to tilt toward sectors such as consumer staples, utilities, pharmaceuticals, and technology but retains flexibility to adjust exposures as market conditions evolve. By focusing on companies with a demonstrated ability to maintain dividend growth through economic cycles, the fund seeks to balance capital appreciation with reliable income.
Full EASY Calculator →General Mills, Inc. manufactures and markets branded consumer foods worldwide. The company operates in five segments: North America Retail; Convenience Stores & Foodservice; Europe & Australia; Asia & Latin America; and Pet. It offers ready-to-eat cereals, refrigerated yogurt, soup, meal kits, refrigerated and frozen dough products, dessert and baking mixes, bakery flour, frozen pizza and pizza snacks, snack bars, fruit and salty snacks, ice cream, nutrition bars, wellness beverages, and savory and grain snacks, as well as various organic products, including frozen and shelf-stable vegetables. It also supplies branded and unbranded food products to the North American foodservice and commercial baking industries; and manufactures and markets pet food products, including dog and cat food. The company markets its products under the Annie's, Betty Crocker, Bisquick, Blue Buffalo, Blue Basics, Blue Freedom, Bugles, Cascadian Farm, Cheerios, Chex, Cinnamon Toast Crunch, Cocoa Puffs, Cookie Crisp, EPIC, Fiber One, Food Should Taste Good, Fruit by the Foot, Fruit Gushers, Fruit Roll-Ups, Gardetto's, Go-Gurt, Gold Medal, Golden Grahams, Häagen-Dazs, Helpers, Jus-Rol, Kitano, Kix, Lärabar, Latina, Liberté, Lucky Charms, Muir Glen, Nature Valley, Oatmeal Crisp, Old El Paso, Oui, Pillsbury, Progresso, Raisin Nut Bran, Total, Totino's, Trix, Wanchai Ferry, Wheaties, Wilderness, Yoki, and Yoplait trademarks. It sells its products directly, as well as through broker and distribution arrangements to grocery stores, mass merchandisers, membership stores, natural food chains, e-commerce retailers, commercial and noncommercial foodservice distributors and operators, restaurants, convenience stores, and pet specialty stores, as well as drug, dollar, and discount chains. The company operates 466 leased and 392 franchise ice cream parlors. General Mills, Inc. was founded in 1866 and is headquartered in Minneapolis, Minnesota.
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⚠️ Educational purposes only. Not financial advice. Congressional trades sourced from SEC STOCK Act filings via FMP. Past performance does not guarantee future results.