HomeCompareHRTH vs SBUX

HRTH vs SBUX: Dividend Comparison 2026

HRTH yields 502.23% · SBUX yields 2.84%● Live data

vsPost on X →
After 10 years · $10,000 invested · DRIP enabled
🏆 HRTH wins by $63550.87M in total portfolio value
10 years
HRTH
HRTH
● Live price
502.23%
Share price
$8.11
Annual div
$40.71
5Y div CAGR
0%
Payout ratio
50%
After 10 yrs · $10,000 · DRIP
Portfolio value
$63551.03M
Annual income
$45,664,884,486.49
Full HRTH calculator →
SBUX
SBUX
● Live price
2.84%
Share price
$86.72
Annual div
$2.46
5Y div CAGR
48.3%
Payout ratio
50%
After 10 yrs · $10,000 · DRIP
Portfolio value
$167.0K
Annual income
$71,136.45
Full SBUX calculator →

Portfolio growth — HRTH vs SBUX

📍 HRTH pulled ahead of the other in Year 1

Annual dividend income

🛡️

Recession Test — Did They Cut Dividends?

How each stock treated shareholders during the 3 biggest crises of the last 20 years

Crisis PeriodHRTHSBUX
2008–2009
GFC
— No data— No data
2020 Q1–Q2
COVID
— No data— No data
2022 Q4
Rate Hike
— No data— No data
Based on dividend payment history. "Increased" = dividend grew during crisis. "Maintained" = held within 3%. "Cut" = reduced by more than 3%.
📅

Dividend Calendar Overlap

Combined, HRTH + SBUX cover 0 of 12 monthsgood coverage

Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
HRTH pays
SBUX pays
Both pay
Neither
💰

Tax Bracket Optimizer

Which stock is actually better after tax? Adjust your rate to find out.

HRTH
Annual income on $10K today (after 15% tax)
$42,689.61/yr
After 10yr DRIP, annual income (after tax)
$38,815,151,813.52/yr
SBUX
Annual income on $10K today (after 15% tax)
$241.12/yr
After 10yr DRIP, annual income (after tax)
$60,465.98/yr
At 15% tax rate, HRTH beats the other by $38,815,091,347.53/year in after-tax income after 10 years on $10,000
⚖️

Lazy Portfolio Split Optimizer

What's the optimal mix of HRTH + SBUX for your $10,000?

HRTH: 50%SBUX: 50%
100% SBUX50/50100% HRTH
Portfolio after 10yr
$31775.60M
Annual income
$22,832,477,811.48/yr
Blended yield
71.86%
📊

Analyst Conviction Gap

Where Wall Street is most bullish on SBUX right now

HRTH
Analyst Ratings
2
Buy
1
Hold
Consensus: Buy
SBUX
Analyst Ratings
28
Buy
27
Hold
3
Sell
Consensus: Buy
Price Target
$104.00
+19.9% upside vs current
Range: $90.00 — $120.00
Altman Z
2.6
Piotroski
5/9
Analyst ratings via FMP. Altman Z-Score: >3.0 safe, 1.81–3.0 grey zone, <1.81 distress. Piotroski: 7–9 strong, 0–3 weak.
🏛️

Copy Congress — What Are Politicians Buying?

Senate & House STOCK Act disclosures (last 90 days)

HRTH buys
0
SBUX buys
0
No recent congressional trades found for HRTH or SBUX in the last 90 days.
STOCK Act mandates disclosure within 45 days of transaction. Data via FMP.Full tracker →
MetricHRTHSBUX
Forward yield502.23%2.84%
Annual dividend / share$40.71$2.46
Payout ratio50%50%
1-year div growth0%0%
5-year div CAGR0%48.3%
Portfolio after 10y$63551.03M$167.0K
Annual income after 10y$45,664,884,486.49$71,136.45
Total dividends collected$61997.99M$136.4K
Payment frequencyquarterlyquarterly
SectorStockConsumer Discretionary
Analyst consensusBuyBuy

Year-by-year: HRTH vs SBUX ($10,000, DRIP)

YearHRTH PortfolioHRTH Income/yrSBUX PortfolioSBUX Income/yrGap
1← crossover$60,923$50,223.08$11,121$420.68+$49.8KHRTH
2$351,145$285,957.40$12,548$648.40+$338.6KHRTH
3$1,916,086$1,540,360.42$14,440$1,013.98+$1.90MHRTH
4$9,905,586$7,855,374.44$17,068$1,617.30+$9.89MHRTH
5$48,552,175$37,953,197.38$20,912$2,649.52+$48.53MHRTH
6$225,808,194$173,857,367.51$26,875$4,499.29+$225.78MHRTH
7$997,298,954$755,684,186.10$36,771$8,014.12+$997.26MHRTH
8$4,186,302,698$3,119,192,816.96$54,542$15,197.11+$4186.25MHRTH
9$16,716,026,856$12,236,682,969.71$89,602$31,242.49+$16715.94MHRTH
10$63,551,033,223$45,664,884,486.49$167,011$71,136.45+$63550.87MHRTH

HRTH vs SBUX: Complete Analysis 2026

HRTHStock

Harte Hanks, Inc. provides various multi-channel marketing services in the United States and internationally. The company provides agency services, such as customer engagement solutions in direct and digital communications for consumer and business-to-business markets; digital services, including search engine management, display, digital analytics, website development and design, digital strategy, social media, email, e-commerce, and interactive relationship management services; and database marketing and business-to-business markets that offer insight and analytics, customer data integration, and marketing communications tools. It also provides direct marketing services, including digital printing, print on demand, advanced mail optimization, logistics and transportation optimization, tracking, commingling, shrink wrapping, and specialized mailing services, as well as custom kitting, product recalls, and freight optimization services through its fulfillment centers; and operates tele-service workstations, which offer contact center solutions comprising speech, voice and video chat, integrated voice response, analytics, social cloud monitoring, and web self-services. The company provides its services primarily to the retail, B2B, financial services, consumer, and healthcare vertical markets. Harte Hanks, Inc. was founded in 1923 and is headquartered in Austin, Texas.

Full HRTH Calculator →

SBUXConsumer Discretionary

Starbucks Corporation, together with its subsidiaries, operates as a roaster, marketer, and retailer of specialty coffee worldwide. The company operates through three segments: North America, International, and Channel Development. Its stores offer coffee and tea beverages, roasted whole beans and ground coffees, single serve products, and ready-to-drink beverages; and various food products, such as pastries, breakfast sandwiches, and lunch items. The company also licenses its trademarks through licensed stores, and grocery and foodservice accounts. The company offers its products under the Starbucks, Teavana, Seattle's Best Coffee, Evolution Fresh, Ethos, Starbucks Reserve, and Princi brands. As of October 3, 2021, it operated 16,826 company-operated and licensed stores in North America; and 17,007 company-operated and licensed stores internationally. The company was founded in 1971 and is based in Seattle, Washington.

Full SBUX Calculator →
📬

Get this HRTH vs SBUX comparison by email

Save your analysis + weekly dividend insights. Free forever.

More comparisons

HRTH vs SCHDHRTH vs JEPIHRTH vs OHRTH vs KOHRTH vs MAIN

⚠️ Educational purposes only. Not financial advice. Congressional trades sourced from SEC STOCK Act filings via FMP. Past performance does not guarantee future results.