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HRTH vs YUM: Dividend Comparison 2026

HRTH yields 502.23% · YUM yields 1.86%● Live data

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After 10 years · $10,000 invested · DRIP enabled
🏆 HRTH wins by $63550.93M in total portfolio value
10 years
HRTH
HRTH
● Live price
502.23%
Share price
$8.11
Annual div
$40.71
5Y div CAGR
0%
Payout ratio
50%
After 10 yrs · $10,000 · DRIP
Portfolio value
$63551.03M
Annual income
$45,664,884,486.49
Full HRTH calculator →
YUM
YUM
● Live price
1.86%
Share price
$154.59
Annual div
$2.88
5Y div CAGR
51.4%
Payout ratio
50%
After 10 yrs · $10,000 · DRIP
Portfolio value
$107.9K
Annual income
$40,443.52
Full YUM calculator →

Portfolio growth — HRTH vs YUM

📍 HRTH pulled ahead of the other in Year 1

Annual dividend income

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Recession Test — Did They Cut Dividends?

How each stock treated shareholders during the 3 biggest crises of the last 20 years

Crisis PeriodHRTHYUM
2008–2009
GFC
— No data— No data
2020 Q1–Q2
COVID
— No data— No data
2022 Q4
Rate Hike
— No data— No data
Based on dividend payment history. "Increased" = dividend grew during crisis. "Maintained" = held within 3%. "Cut" = reduced by more than 3%.
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Dividend Calendar Overlap

Combined, HRTH + YUM cover 0 of 12 monthsgood coverage

Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
HRTH pays
YUM pays
Both pay
Neither
💰

Tax Bracket Optimizer

Which stock is actually better after tax? Adjust your rate to find out.

HRTH
Annual income on $10K today (after 15% tax)
$42,689.61/yr
After 10yr DRIP, annual income (after tax)
$38,815,151,813.52/yr
YUM
Annual income on $10K today (after 15% tax)
$158.35/yr
After 10yr DRIP, annual income (after tax)
$34,376.99/yr
At 15% tax rate, HRTH beats the other by $38,815,117,436.52/year in after-tax income after 10 years on $10,000
⚖️

Lazy Portfolio Split Optimizer

What's the optimal mix of HRTH + YUM for your $10,000?

HRTH: 50%YUM: 50%
100% YUM50/50100% HRTH
Portfolio after 10yr
$31775.57M
Annual income
$22,832,462,465.01/yr
Blended yield
71.86%
📊

Analyst Conviction Gap

Where Wall Street is most bullish on YUM right now

HRTH
Analyst Ratings
2
Buy
1
Hold
Consensus: Buy
YUM
Analyst Ratings
18
Buy
30
Hold
3
Sell
Consensus: Hold
Price Target
$173.15
+12.0% upside vs current
Range: $158.00 — $190.00
Altman Z
2.6
Piotroski
6/9
Analyst ratings via FMP. Altman Z-Score: >3.0 safe, 1.81–3.0 grey zone, <1.81 distress. Piotroski: 7–9 strong, 0–3 weak.
🏛️

Copy Congress — What Are Politicians Buying?

Senate & House STOCK Act disclosures (last 90 days)

HRTH buys
0
YUM buys
0
No recent congressional trades found for HRTH or YUM in the last 90 days.
STOCK Act mandates disclosure within 45 days of transaction. Data via FMP.Full tracker →
MetricHRTHYUM
Forward yield502.23%1.86%
Annual dividend / share$40.71$2.88
Payout ratio50%50%
1-year div growth0%0%
5-year div CAGR0%51.4%
Portfolio after 10y$63551.03M$107.9K
Annual income after 10y$45,664,884,486.49$40,443.52
Total dividends collected$61997.99M$81.2K
Payment frequencyquarterlyquarterly
SectorStockConsumer Discretionary
Analyst consensusBuyHold

Year-by-year: HRTH vs YUM ($10,000, DRIP)

YearHRTH PortfolioHRTH Income/yrYUM PortfolioYUM Income/yrGap
1← crossover$60,923$50,223.08$10,982$282.06+$49.9KHRTH
2$351,145$285,957.40$12,189$438.29+$339.0KHRTH
3$1,916,086$1,540,360.42$13,731$688.32+$1.90MHRTH
4$9,905,586$7,855,374.44$15,789$1,097.12+$9.89MHRTH
5$48,552,175$37,953,197.38$18,679$1,785.08+$48.53MHRTH
6$225,808,194$173,857,367.51$22,975$2,988.18+$225.79MHRTH
7$997,298,954$755,684,186.10$29,784$5,200.49+$997.27MHRTH
8$4,186,302,698$3,119,192,816.96$41,408$9,539.16+$4186.26MHRTH
9$16,716,026,856$12,236,682,969.71$63,071$18,765.27+$16715.96MHRTH
10$63,551,033,223$45,664,884,486.49$107,930$40,443.52+$63550.93MHRTH

HRTH vs YUM: Complete Analysis 2026

HRTHStock

Harte Hanks, Inc. provides various multi-channel marketing services in the United States and internationally. The company provides agency services, such as customer engagement solutions in direct and digital communications for consumer and business-to-business markets; digital services, including search engine management, display, digital analytics, website development and design, digital strategy, social media, email, e-commerce, and interactive relationship management services; and database marketing and business-to-business markets that offer insight and analytics, customer data integration, and marketing communications tools. It also provides direct marketing services, including digital printing, print on demand, advanced mail optimization, logistics and transportation optimization, tracking, commingling, shrink wrapping, and specialized mailing services, as well as custom kitting, product recalls, and freight optimization services through its fulfillment centers; and operates tele-service workstations, which offer contact center solutions comprising speech, voice and video chat, integrated voice response, analytics, social cloud monitoring, and web self-services. The company provides its services primarily to the retail, B2B, financial services, consumer, and healthcare vertical markets. Harte Hanks, Inc. was founded in 1923 and is headquartered in Austin, Texas.

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YUMConsumer Discretionary

YUM! Brands, Inc., together with its subsidiaries, develops, operates, and franchises quick service restaurants worldwide. It operates through four segments: the KFC Division, the Taco Bell Division, the Pizza Hut Division, and the Habit Burger Grill Division. The company operates restaurants under the KFC, Pizza Hut, Taco Bell, and The Habit Burger Grill brands, which specialize in chicken, pizza, made-to-order chargrilled burgers, sandwiches, Mexican-style food categories, and other food products. As of December 31, 2021, it had 26,934 KFC units; 18,381 Pizza Hut units; 7,791 Taco Bell units; and 318 The Habit Burger Grill units in approximately 157 countries and territories. The company was formerly known as TRICON Global Restaurants, Inc. and changed its name to YUM! Brands, Inc. in May 2002. YUM! Brands, Inc. was incorporated in 1997 and is headquartered in Louisville, Kentucky.

Full YUM Calculator →
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⚠️ Educational purposes only. Not financial advice. Congressional trades sourced from SEC STOCK Act filings via FMP. Past performance does not guarantee future results.