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KHC vs NOW: Dividend Comparison 2026

KHC yields 7.16% · NOW yields 1.91%● Live data

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After 10 years · $10,000 invested · DRIP enabled
🏆 KHC wins by $9.6K in total portfolio value
10 years
KHC
KHC
● Live price
7.16%
Share price
$22.34
Annual div
$1.60
5Y div CAGR
-0.1%
Payout ratio
50%
After 10 yrs · $10,000 · DRIP
Portfolio value
$32.0K
Annual income
$1,114.92
Full KHC calculator →
NOW
NOW
● Live price
1.91%
Share price
$104.97
Annual div
$2.00
5Y div CAGR
0%
Payout ratio
50%
After 10 yrs · $10,000 · DRIP
Portfolio value
$22.5K
Annual income
$215.52
Full NOW calculator →

Portfolio growth — KHC vs NOW

📍 KHC pulled ahead of the other in Year 1

Annual dividend income

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Recession Test — Did They Cut Dividends?

How each stock treated shareholders during the 3 biggest crises of the last 20 years

Crisis PeriodKHCNOW
2008–2009
GFC
— No data— No data
2020 Q1–Q2
COVID
— No data— No data
2022 Q4
Rate Hike
— No data— No data
Based on dividend payment history. "Increased" = dividend grew during crisis. "Maintained" = held within 3%. "Cut" = reduced by more than 3%.
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Dividend Calendar Overlap

Combined, KHC + NOW cover 0 of 12 monthsgood coverage

Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
KHC pays
NOW pays
Both pay
Neither
💰

Tax Bracket Optimizer

Which stock is actually better after tax? Adjust your rate to find out.

KHC
Annual income on $10K today (after 15% tax)
$608.77/yr
After 10yr DRIP, annual income (after tax)
$947.68/yr
NOW
Annual income on $10K today (after 15% tax)
$161.95/yr
After 10yr DRIP, annual income (after tax)
$183.19/yr
At 15% tax rate, KHC beats the other by $764.49/year in after-tax income after 10 years on $10,000
⚖️

Lazy Portfolio Split Optimizer

What's the optimal mix of KHC + NOW for your $10,000?

KHC: 50%NOW: 50%
100% NOW50/50100% KHC
Portfolio after 10yr
$27.3K
Annual income
$665.22/yr
Blended yield
2.44%
📊

Analyst Conviction Gap

Where Wall Street is most bullish on NOW right now

KHC
Analyst Ratings
4
Buy
21
Hold
9
Sell
Consensus: Hold
Price Target
$24.38
+9.1% upside vs current
Range: $23.00 — $27.00
Altman Z
0.5
Piotroski
5/9
NOW
Analyst Ratings
58
Buy
8
Hold
1
Sell
Consensus: Buy
Price Target
$196.29
+87.0% upside vs current
Range: $115.00 — $263.00
Altman Z
6.1
Piotroski
4/9
Analyst ratings via FMP. Altman Z-Score: >3.0 safe, 1.81–3.0 grey zone, <1.81 distress. Piotroski: 7–9 strong, 0–3 weak.
🏛️

Copy Congress — What Are Politicians Buying?

Senate & House STOCK Act disclosures (last 90 days)

KHC buys
10
NOW buys
14
PoliticianChamberTickerTypeAmountDate
Charles J. "Chuck" Fleischmann🏢 House$NOW▲ Buy$1,001 - $15,0002026-02-20
Byron Donalds🏢 House$NOW▲ Buy$1,001 - $15,0002026-02-10
Byron Donalds🏢 House$NOW▲ Buy$1,001 - $15,0002026-02-10
Tony Wied🏢 House$NOW▲ Buy$15,001 - $50,0002026-02-04
Josh Gottheimer🏢 House$NOW▼ Sell$1,001 - $15,0002026-01-30
Markwayne Mullin🏛 Senate$NOW▲ Buy$15,001 - $50,0002025-12-29
Markwayne Mullin🏛 Senate$NOW▲ Buy$15,001 - $50,0002025-12-29
Josh Gottheimer🏢 House$NOW▼ Sell$1,001 - $15,0002025-12-17
Julie Johnson🏢 House$NOW▼ Sell$1,001 - $15,0002025-12-09
Michael McCaul🏢 House$NOW▲ Buy$1,001 - $15,0002025-10-31
STOCK Act mandates disclosure within 45 days of transaction. Data via FMP.Full tracker →
MetricKHCNOW
Forward yield7.16%1.91%
Annual dividend / share$1.60$2.00
Payout ratio50%50%
1-year div growth0%0%
5-year div CAGR-0.1%0%
Portfolio after 10y$32.0K$22.5K
Annual income after 10y$1,114.92$215.52
Total dividends collected$9.2K$2.0K
Payment frequencyquarterlyquarterly
SectorConsumer StaplesStock
Analyst consensusHoldBuy
Analyst price target$24.38$196.29

Year-by-year: KHC vs NOW ($10,000, DRIP)

YearKHC PortfolioKHC Income/yrNOW PortfolioNOW Income/yrGap
1← crossover$11,415$715.49$10,891$190.53+$524.00KHC
2$12,977$762.57$11,847$193.92+$1.1KKHC
3$14,695$809.37$12,873$197.15+$1.8KKHC
4$16,579$855.69$13,975$200.22+$2.6KKHC
5$18,641$901.35$15,156$203.13+$3.5KKHC
6$20,892$946.20$16,423$205.89+$4.5KKHC
7$23,345$990.10$17,781$208.50+$5.6KKHC
8$26,012$1,032.91$19,236$210.97+$6.8KKHC
9$28,907$1,074.55$20,796$213.31+$8.1KKHC
10$32,046$1,114.92$22,468$215.52+$9.6KKHC

KHC vs NOW: Complete Analysis 2026

KHCConsumer Staples

The Kraft Heinz Company, together with its subsidiaries, manufactures and markets food and beverage products in the United States, Canada, the United Kingdom, and internationally. Its products include condiments and sauces, cheese and dairy products, meals, meats, refreshment beverages, coffee, and other grocery products. The company also offers dressings, healthy snacks, and other categories; and spices and other seasonings. It sells its products through its own sales organizations, as well as through independent brokers, agents, and distributors to chain, wholesale, cooperative and independent grocery accounts, convenience stores, drug stores, value stores, bakeries, pharmacies, mass merchants, club stores, and foodservice distributors and institutions, including hotels, restaurants, hospitals, health care facilities, and government agencies; and online through various e-commerce platforms and retailers. The company was formerly known as H.J. Heinz Holding Corporation and changed its name to The Kraft Heinz Company in July 2015. The Kraft Heinz Company was founded in 1869 and is headquartered in Pittsburgh, Pennsylvania.

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NOWStock

ServiceNow, Inc. provides enterprise cloud computing solutions that defines, structures, consolidates, manages, and automates services for enterprises worldwide. It operates the Now platform for workflow automation, artificial intelligence, machine learning, robotic process automation, performance analytics, electronic service catalogs and portals, configuration management systems, data benchmarking, encryption, and collaboration and development tools. The company also provides information technology (IT) service management applications; IT service management product suite for enterprise's employees, customers, and partners; IT business management product suite; IT operations management product that connects a customer's physical and cloud-based IT infrastructure; IT Asset Management to automate IT asset lifecycles; and security operations that connects with internal and third party. In addition, it offers governance, risk, and compliance product to manage risk and resilience; human resources, legal, and workplace service delivery products; safe workplace applications; customer service management product; and field service management applications. Further, it provides App Engine product; IntegrationHub enables application to extend workflows; and professional, industry solutions, and customer support services. It serves government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products through direct sales team and resale partners. It has a strategic partnership with Celonis to help customers identify and prioritize processes that are suitable for automation. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. The company was founded in 2004 and is headquartered in Santa Clara, California.

Full NOW Calculator →
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⚠️ Educational purposes only. Not financial advice. Congressional trades sourced from SEC STOCK Act filings via FMP. Past performance does not guarantee future results.