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KR vs NOW: Dividend Comparison 2026

KR yields 1.86% · NOW yields 1.91%● Live data

vsPost on X →
After 10 years · $10,000 invested · DRIP enabled
🏆 KR wins by $26.90M in total portfolio value
10 years
KR
KR
● Live price
1.86%
Share price
$73.72
Annual div
$1.37
5Y div CAGR
96.5%
Payout ratio
50%
After 10 yrs · $10,000 · DRIP
Portfolio value
$26.92M
Annual income
$23,964,402.12
Full KR calculator →
NOW
NOW
● Live price
1.91%
Share price
$104.97
Annual div
$2.00
5Y div CAGR
0%
Payout ratio
50%
After 10 yrs · $10,000 · DRIP
Portfolio value
$22.5K
Annual income
$215.52
Full NOW calculator →

Portfolio growth — KR vs NOW

📍 KR pulled ahead of the other in Year 1

Annual dividend income

🛡️

Recession Test — Did They Cut Dividends?

How each stock treated shareholders during the 3 biggest crises of the last 20 years

Crisis PeriodKRNOW
2008–2009
GFC
— No data— No data
2020 Q1–Q2
COVID
— No data— No data
2022 Q4
Rate Hike
— No data— No data
Based on dividend payment history. "Increased" = dividend grew during crisis. "Maintained" = held within 3%. "Cut" = reduced by more than 3%.
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Dividend Calendar Overlap

Combined, KR + NOW cover 0 of 12 monthsgood coverage

Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
KR pays
NOW pays
Both pay
Neither
💰

Tax Bracket Optimizer

Which stock is actually better after tax? Adjust your rate to find out.

KR
Annual income on $10K today (after 15% tax)
$157.96/yr
After 10yr DRIP, annual income (after tax)
$20,369,741.80/yr
NOW
Annual income on $10K today (after 15% tax)
$161.95/yr
After 10yr DRIP, annual income (after tax)
$183.19/yr
At 15% tax rate, KR beats the other by $20,369,558.61/year in after-tax income after 10 years on $10,000
⚖️

Lazy Portfolio Split Optimizer

What's the optimal mix of KR + NOW for your $10,000?

KR: 50%NOW: 50%
100% NOW50/50100% KR
Portfolio after 10yr
$13.47M
Annual income
$11,982,308.82/yr
Blended yield
88.95%
📊

Analyst Conviction Gap

Where Wall Street is most bullish on NOW right now

KR
Analyst Ratings
21
Buy
17
Hold
6
Sell
Consensus: Buy
Price Target
$74.25
+0.7% upside vs current
Range: $68.00 — $82.00
Altman Z
3.6
Piotroski
7/9
NOW
Analyst Ratings
58
Buy
8
Hold
1
Sell
Consensus: Buy
Price Target
$196.29
+87.0% upside vs current
Range: $115.00 — $263.00
Altman Z
6.1
Piotroski
4/9
Analyst ratings via FMP. Altman Z-Score: >3.0 safe, 1.81–3.0 grey zone, <1.81 distress. Piotroski: 7–9 strong, 0–3 weak.
🏛️

Copy Congress — What Are Politicians Buying?

Senate & House STOCK Act disclosures (last 90 days)

KR buys
0
NOW buys
0
No recent congressional trades found for KR or NOW in the last 90 days.
STOCK Act mandates disclosure within 45 days of transaction. Data via FMP.Full tracker →
MetricKRNOW
Forward yield1.86%1.91%
Annual dividend / share$1.37$2.00
Payout ratio50%50%
1-year div growth0%0%
5-year div CAGR96.5%0%
Portfolio after 10y$26.92M$22.5K
Annual income after 10y$23,964,402.12$215.52
Total dividends collected$26.66M$2.0K
Payment frequencyquarterlyquarterly
SectorConsumer StaplesStock
Analyst consensusBuyBuy
Analyst price target$74.25$196.29

Year-by-year: KR vs NOW ($10,000, DRIP)

YearKR PortfolioKR Income/yrNOW PortfolioNOW Income/yrGap
1← crossover$11,065$365.17$10,891$190.53+$174.00KR
2$12,582$742.05$11,847$193.92+$735.00KR
3$15,012$1,549.52$12,873$197.15+$2.1KKR
4$19,458$3,395.26$13,975$200.22+$5.5KKR
5$28,902$8,081.91$15,156$203.13+$13.7KKR
6$52,971$22,045.58$16,423$205.89+$36.5KKR
7$130,879$74,200.60$17,781$208.50+$113.1KKR
8$476,723$336,682.51$19,236$210.97+$457.5KKR
9$2,762,230$2,252,135.70$20,796$213.31+$2.74MKR
10$26,919,988$23,964,402.12$22,468$215.52+$26.90MKR

KR vs NOW: Complete Analysis 2026

KRConsumer Staples

The Kroger Co. operates as a retailer in the United States. The company operates combination food and drug stores, multi-department stores, marketplace stores, and price impact warehouses. Its combination food and drug stores offer natural food and organic sections, pharmacies, general merchandise, pet centers, fresh seafood, and organic produce; and multi-department stores provide apparel, home fashion and furnishings, outdoor living, electronics, automotive products, and toys. The company's marketplace stores offer full-service grocery, pharmacy, health and beauty care, and perishable goods, as well as general merchandise, including apparel, home goods, and toys; and price impact warehouse stores provide grocery, and health and beauty care items, as well as meat, dairy, baked goods, and fresh produce items. It also manufactures and processes food products for sale in its supermarkets and online; and sells fuel through 1,613 fuel centers. As of January 29, 2022, the company operated 2,726 supermarkets under various banner names in 35 states and the District of Columbia. The Kroger Co. was founded in 1883 and is based in Cincinnati, Ohio.

Full KR Calculator →

NOWStock

ServiceNow, Inc. provides enterprise cloud computing solutions that defines, structures, consolidates, manages, and automates services for enterprises worldwide. It operates the Now platform for workflow automation, artificial intelligence, machine learning, robotic process automation, performance analytics, electronic service catalogs and portals, configuration management systems, data benchmarking, encryption, and collaboration and development tools. The company also provides information technology (IT) service management applications; IT service management product suite for enterprise's employees, customers, and partners; IT business management product suite; IT operations management product that connects a customer's physical and cloud-based IT infrastructure; IT Asset Management to automate IT asset lifecycles; and security operations that connects with internal and third party. In addition, it offers governance, risk, and compliance product to manage risk and resilience; human resources, legal, and workplace service delivery products; safe workplace applications; customer service management product; and field service management applications. Further, it provides App Engine product; IntegrationHub enables application to extend workflows; and professional, industry solutions, and customer support services. It serves government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products through direct sales team and resale partners. It has a strategic partnership with Celonis to help customers identify and prioritize processes that are suitable for automation. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. The company was founded in 2004 and is headquartered in Santa Clara, California.

Full NOW Calculator →
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⚠️ Educational purposes only. Not financial advice. Congressional trades sourced from SEC STOCK Act filings via FMP. Past performance does not guarantee future results.