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NOGN vs EQR: Dividend Comparison 2026

NOGN yields 3278.69% · EQR yields 5.87%● Live data

vsPost on X →
After 10 years · $10,000 invested · DRIP enabled
🏆 NOGN wins by $1061982080656.65M in total portfolio value
10 years
NOGN
NOGN
● Live price
3278.69%
Share price
$0.06
Annual div
$2.00
5Y div CAGR
0%
Payout ratio
50%
After 10 yrs · $10,000 · DRIP
Portfolio value
$1061982080656.70M
Annual income
$1,001,871,667,721,549,300.00
Full NOGN calculator →
EQR
EQR
● Live price
5.87%
Share price
$59.15
Annual div
$3.47
5Y div CAGR
15.8%
Payout ratio
50%
After 10 yrs · $10,000 · DRIP
Portfolio value
$47.8K
Annual income
$5,475.61
Full EQR calculator →

Portfolio growth — NOGN vs EQR

📍 NOGN pulled ahead of the other in Year 1

Annual dividend income

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Recession Test — Did They Cut Dividends?

How each stock treated shareholders during the 3 biggest crises of the last 20 years

Crisis PeriodNOGNEQR
2008–2009
GFC
— No data— No data
2020 Q1–Q2
COVID
— No data— No data
2022 Q4
Rate Hike
— No data— No data
Based on dividend payment history. "Increased" = dividend grew during crisis. "Maintained" = held within 3%. "Cut" = reduced by more than 3%.
📅

Dividend Calendar Overlap

Combined, NOGN + EQR cover 0 of 12 months — good coverage

Jan
—
Feb
—
Mar
—
Apr
—
May
—
Jun
—
Jul
—
Aug
—
Sep
—
Oct
—
Nov
—
Dec
—
NOGN pays
EQR pays
Both pay
Neither
💰

Tax Bracket Optimizer

Which stock is actually better after tax? Adjust your rate to find out.

NOGN
Annual income on $10K today (after 15% tax)
$278,688.52/yr
After 10yr DRIP, annual income (after tax)
$851,590,917,563,316,900.00/yr
EQR
Annual income on $10K today (after 15% tax)
$499.01/yr
After 10yr DRIP, annual income (after tax)
$4,654.27/yr
At 15% tax rate, NOGN beats the other by $851,590,917,563,312,300.00/year in after-tax income after 10 years on $10,000
⚖️

Lazy Portfolio Split Optimizer

What's the optimal mix of NOGN + EQR for your $10,000?

NOGN: 50%EQR: 50%
100% EQR50/50100% NOGN
Portfolio after 10yr
$530991040328.37M
Annual income
$500,935,833,860,777,400.00/yr
Blended yield
94.34%
📊

Analyst Conviction Gap

Where Wall Street is most bullish on EQR right now

NOGN
Analyst Ratings
1
Hold
1
Sell
Consensus: Hold
Altman Z
-8.0
Piotroski
2/9
EQR
Analyst Ratings
16
Buy
28
Hold
2
Sell
Consensus: Hold
Price Target
$70.35
+18.9% upside vs current
Range: $63.00 — $78.50
Altman Z
1.8
Piotroski
7/9
Analyst ratings via FMP. Altman Z-Score: >3.0 safe, 1.81–3.0 grey zone, <1.81 distress. Piotroski: 7–9 strong, 0–3 weak.
🏛️

Copy Congress — What Are Politicians Buying?

Senate & House STOCK Act disclosures (last 90 days)

NOGN buys
0
EQR buys
0
No recent congressional trades found for NOGN or EQR in the last 90 days.
STOCK Act mandates disclosure within 45 days of transaction. Data via FMP.Full tracker →
MetricNOGNEQR
Forward yield3278.69% ✓5.87%
Annual dividend / share$2.00$3.47 ✓
Payout ratio50%50%
1-year div growth0%0%
5-year div CAGR0%15.8% ✓
Portfolio after 10y$1061982080656.70M ✓$47.8K
Annual income after 10y$1,001,871,667,721,549,300.00 ✓$5,475.61
Total dividends collected$1057844992203.50M ✓$23.0K
Payment frequencyquarterlyquarterly
SectorStockREIT
Analyst consensusHoldHold

Year-by-year: NOGN vs EQR ($10,000, DRIP)

YearNOGN PortfolioNOGN Income/yrEQR PortfolioEQR Income/yrGap
1← crossover$338,569$327,868.85$11,380$679.82+$327.2K → NOGN
2$10,736,678$10,374,409.45$13,014$837.25+$10.72M → NOGN
3$318,958,098$307,469,852.01$14,961$1,036.20+$318.94M → NOGN
4$8,877,836,571$8,536,551,406.35$17,297$1,289.22+$8877.82M → NOGN
5$231,560,236,383$222,060,951,252.21$20,121$1,613.15+$231560.22M → NOGN
6$5,660,859,559,783$5,413,090,106,852.97$23,561$2,030.84+$5660859.54M → NOGN
7$129,731,537,688,921$123,674,417,959,953.69$27,783$2,573.54+$129731537.66M → NOGN
8$2,787,674,437,460,482$2,648,861,692,133,335.50$33,013$3,284.39+$2787674437.43M → NOGN
9$56,177,956,014,155,544$53,195,144,366,072,824.00$39,547$4,223.51+$56177956014.12M → NOGN
10$1,061,982,080,656,695,800$1,001,871,667,721,549,300.00$47,791$5,475.61+$1061982080656.65M → NOGN

NOGN vs EQR: Complete Analysis 2026

NOGN — Stock

Branded Online, Inc. provides e-commerce solutions. The company offers solutions in the areas of onboarding and discovery; assessment of critical business issue; roadmap development; project and task management; implementation and execution plan; client support; product management; reporting and analytics; and operational support and campaign management. It also provides services, such as technology and development, performance marketing, site operations, warehouse and fulfillment, creative services/UX, merchant and financial services, customer services, and brand strategy and optimization. The company was incorporated in 2010 and is based in Tustin, California.

Full NOGN Calculator →

EQR — REIT

Equity Residential is committed to creating communities where people thrive. The Company, a member of the S&P 500, is focused on the acquisition, development and management of residential properties located in and around dynamic cities that attract high quality long-term renters. Equity Residential owns or has investments in 305 properties consisting of 78,568 apartment units, located in Boston, New York, Washington, D.C., Seattle, San Francisco, Southern California and Denver.

Full EQR Calculator →
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⚠️ Educational purposes only. Not financial advice. Congressional trades sourced from SEC STOCK Act filings via FMP. Past performance does not guarantee future results.