HomeCompareNOW vs BBY

NOW vs BBY: Dividend Comparison 2026

NOW yields 1.91% · BBY yields 5.96%● Live data

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After 10 years · $10,000 invested · DRIP enabled
🏆 BBY wins by $77.75M in total portfolio value
10 years
NOW
NOW
● Live price
1.91%
Share price
$104.97
Annual div
$2.00
5Y div CAGR
0%
Payout ratio
50%
After 10 yrs · $10,000 · DRIP
Portfolio value
$22.5K
Annual income
$215.52
Full NOW calculator →
BBY
BBY
● Live price
5.96%
Share price
$63.91
Annual div
$3.81
5Y div CAGR
73.5%
Payout ratio
50%
After 10 yrs · $10,000 · DRIP
Portfolio value
$77.78M
Annual income
$68,615,349.24
Full BBY calculator →

Portfolio growth — NOW vs BBY

📍 BBY pulled ahead of the other in Year 1

Annual dividend income

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Recession Test — Did They Cut Dividends?

How each stock treated shareholders during the 3 biggest crises of the last 20 years

Crisis PeriodNOWBBY
2008–2009
GFC
— No data— No data
2020 Q1–Q2
COVID
— No data— No data
2022 Q4
Rate Hike
— No data— No data
Based on dividend payment history. "Increased" = dividend grew during crisis. "Maintained" = held within 3%. "Cut" = reduced by more than 3%.
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Dividend Calendar Overlap

Combined, NOW + BBY cover 0 of 12 monthsgood coverage

Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
NOW pays
BBY pays
Both pay
Neither
💰

Tax Bracket Optimizer

Which stock is actually better after tax? Adjust your rate to find out.

NOW
Annual income on $10K today (after 15% tax)
$161.95/yr
After 10yr DRIP, annual income (after tax)
$183.19/yr
BBY
Annual income on $10K today (after 15% tax)
$506.73/yr
After 10yr DRIP, annual income (after tax)
$58,323,046.85/yr
At 15% tax rate, BBY beats the other by $58,322,863.66/year in after-tax income after 10 years on $10,000
⚖️

Lazy Portfolio Split Optimizer

What's the optimal mix of NOW + BBY for your $10,000?

NOW: 50%BBY: 50%
100% BBY50/50100% NOW
Portfolio after 10yr
$38.90M
Annual income
$34,307,782.38/yr
Blended yield
88.20%
📊

Analyst Conviction Gap

Where Wall Street is most bullish on NOW right now

NOW
Analyst Ratings
58
Buy
8
Hold
1
Sell
Consensus: Buy
Price Target
$196.29
+87.0% upside vs current
Range: $115.00 — $263.00
Altman Z
6.1
Piotroski
4/9
BBY
Analyst Ratings
15
Buy
21
Hold
5
Sell
Consensus: Hold
Price Target
$77.89
+21.9% upside vs current
Range: $66.00 — $96.00
Altman Z
4.2
Piotroski
7/9
Analyst ratings via FMP. Altman Z-Score: >3.0 safe, 1.81–3.0 grey zone, <1.81 distress. Piotroski: 7–9 strong, 0–3 weak.
🏛️

Copy Congress — What Are Politicians Buying?

Senate & House STOCK Act disclosures (last 90 days)

NOW buys
0
BBY buys
0
No recent congressional trades found for NOW or BBY in the last 90 days.
STOCK Act mandates disclosure within 45 days of transaction. Data via FMP.Full tracker →
MetricNOWBBY
Forward yield1.91%5.96%
Annual dividend / share$2.00$3.81
Payout ratio50%50%
1-year div growth0%0%
5-year div CAGR0%73.5%
Portfolio after 10y$22.5K$77.78M
Annual income after 10y$215.52$68,615,349.24
Total dividends collected$2.0K$77.02M
Payment frequencyquarterlyquarterly
SectorStockConsumer Discretionary
Analyst consensusBuyHold
Analyst price target$196.29$77.89

Year-by-year: NOW vs BBY ($10,000, DRIP)

YearNOW PortfolioNOW Income/yrBBY PortfolioBBY Income/yrGap
1← crossover$10,891$190.53$11,734$1,034.32$843.00BBY
2$11,847$193.92$14,524$1,968.02$2.7KBBY
3$12,873$197.15$19,490$3,949.71$6.6KBBY
4$13,975$200.22$29,449$8,594.43$15.5KBBY
5$15,156$203.13$52,567$21,056.54$37.4KBBY
6$16,423$205.89$117,193$60,946.09$100.8KBBY
7$17,781$208.50$345,714$220,317.99$327.9KBBY
8$19,236$210.97$1,423,773$1,053,859.18$1.40MBBY
9$20,796$213.31$8,560,997$7,037,559.32$8.54MBBY
10$22,468$215.52$77,775,616$68,615,349.24$77.75MBBY

NOW vs BBY: Complete Analysis 2026

NOWStock

ServiceNow, Inc. provides enterprise cloud computing solutions that defines, structures, consolidates, manages, and automates services for enterprises worldwide. It operates the Now platform for workflow automation, artificial intelligence, machine learning, robotic process automation, performance analytics, electronic service catalogs and portals, configuration management systems, data benchmarking, encryption, and collaboration and development tools. The company also provides information technology (IT) service management applications; IT service management product suite for enterprise's employees, customers, and partners; IT business management product suite; IT operations management product that connects a customer's physical and cloud-based IT infrastructure; IT Asset Management to automate IT asset lifecycles; and security operations that connects with internal and third party. In addition, it offers governance, risk, and compliance product to manage risk and resilience; human resources, legal, and workplace service delivery products; safe workplace applications; customer service management product; and field service management applications. Further, it provides App Engine product; IntegrationHub enables application to extend workflows; and professional, industry solutions, and customer support services. It serves government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products through direct sales team and resale partners. It has a strategic partnership with Celonis to help customers identify and prioritize processes that are suitable for automation. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. The company was founded in 2004 and is headquartered in Santa Clara, California.

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BBYConsumer Discretionary

Best Buy Co., Inc. retails technology products in the United States and Canada. The company operates in two segments, Domestic and International. Its stores provide computing products, such as desktops, notebooks, and peripherals; mobile phones comprising related mobile network carrier commissions; networking products; tablets covering e-readers; smartwatches; and consumer electronics consisting of digital imaging, health and fitness, home theater, portable audio comprising headphones and portable speakers, and smart home products. The company's stores also offer appliances, such as dishwashers, laundry, ovens, refrigerators, blenders, coffee makers, and vacuums; entertainment products consisting of drones, peripherals, movies, music, and toys, as well as gaming hardware and software, and virtual reality and other software products; and other products, such as baby, food and beverage, luggage, outdoor living, and sporting goods. In addition, it provides consultation, delivery, design, health-related, installation, memberships, repair, set-up, technical support, and warranty-related services. The company offers its products through stores and websites under the Best Buy, Best Buy Ads, Best Buy Business, Best Buy Health, CST, Current Health, Geek Squad, Lively, Magnolia, Best Buy Mobile, Pacific Kitchen, Home, and Yardbird, as well as domain names bestbuy.com, currenthealth.com, lively.com, yardbird.com, and bestbuy.ca. As of January 30, 2022, it had 1,144 stores. The company was formerly known as Sound of Music, Inc. The company was incorporated in 1966 and is headquartered in Richfield, Minnesota.

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⚠️ Educational purposes only. Not financial advice. Congressional trades sourced from SEC STOCK Act filings via FMP. Past performance does not guarantee future results.