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PRU vs NOW: Dividend Comparison 2026

PRU yields 5.77% · NOW yields 1.91%● Live data

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After 10 years · $10,000 invested · DRIP enabled
🏆 PRU wins by $44.9K in total portfolio value
10 years
PRU
PRU
● Live price
5.77%
Share price
$94.48
Annual div
$5.45
5Y div CAGR
22.7%
Payout ratio
50%
After 10 yrs · $10,000 · DRIP
Portfolio value
$67.4K
Annual income
$12,459.19
Full PRU calculator →
NOW
NOW
● Live price
1.91%
Share price
$104.97
Annual div
$2.00
5Y div CAGR
0%
Payout ratio
50%
After 10 yrs · $10,000 · DRIP
Portfolio value
$22.5K
Annual income
$215.52
Full NOW calculator →

Portfolio growth — PRU vs NOW

📍 PRU pulled ahead of the other in Year 1

Annual dividend income

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Recession Test — Did They Cut Dividends?

How each stock treated shareholders during the 3 biggest crises of the last 20 years

Crisis PeriodPRUNOW
2008–2009
GFC
— No data— No data
2020 Q1–Q2
COVID
— No data— No data
2022 Q4
Rate Hike
— No data— No data
Based on dividend payment history. "Increased" = dividend grew during crisis. "Maintained" = held within 3%. "Cut" = reduced by more than 3%.
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Dividend Calendar Overlap

Combined, PRU + NOW cover 0 of 12 monthsgood coverage

Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
PRU pays
NOW pays
Both pay
Neither
💰

Tax Bracket Optimizer

Which stock is actually better after tax? Adjust your rate to find out.

PRU
Annual income on $10K today (after 15% tax)
$490.32/yr
After 10yr DRIP, annual income (after tax)
$10,590.31/yr
NOW
Annual income on $10K today (after 15% tax)
$161.95/yr
After 10yr DRIP, annual income (after tax)
$183.19/yr
At 15% tax rate, PRU beats the other by $10,407.12/year in after-tax income after 10 years on $10,000
⚖️

Lazy Portfolio Split Optimizer

What's the optimal mix of PRU + NOW for your $10,000?

PRU: 50%NOW: 50%
100% NOW50/50100% PRU
Portfolio after 10yr
$44.9K
Annual income
$6,337.35/yr
Blended yield
14.10%
📊

Analyst Conviction Gap

Where Wall Street is most bullish on NOW right now

PRU
Analyst Ratings
9
Buy
25
Hold
2
Sell
Consensus: Hold
Price Target
$117.43
+24.3% upside vs current
Range: $110.00 — $126.00
Altman Z
0.2
Piotroski
6/9
NOW
Analyst Ratings
58
Buy
8
Hold
1
Sell
Consensus: Buy
Price Target
$196.29
+87.0% upside vs current
Range: $115.00 — $263.00
Altman Z
6.1
Piotroski
4/9
Analyst ratings via FMP. Altman Z-Score: >3.0 safe, 1.81–3.0 grey zone, <1.81 distress. Piotroski: 7–9 strong, 0–3 weak.
🏛️

Copy Congress — What Are Politicians Buying?

Senate & House STOCK Act disclosures (last 90 days)

PRU buys
0
NOW buys
0
No recent congressional trades found for PRU or NOW in the last 90 days.
STOCK Act mandates disclosure within 45 days of transaction. Data via FMP.Full tracker →
MetricPRUNOW
Forward yield5.77%1.91%
Annual dividend / share$5.45$2.00
Payout ratio50%50%
1-year div growth0%0%
5-year div CAGR22.7%0%
Portfolio after 10y$67.4K$22.5K
Annual income after 10y$12,459.19$215.52
Total dividends collected$40.7K$2.0K
Payment frequencyquarterlyquarterly
SectorFinancialsStock
Analyst consensusHoldBuy
Analyst price target$117.43$196.29

Year-by-year: PRU vs NOW ($10,000, DRIP)

YearPRU PortfolioPRU Income/yrNOW PortfolioNOW Income/yrGap
1← crossover$11,408$707.78$10,891$190.53+$517.00PRU
2$13,132$925.90$11,847$193.92+$1.3KPRU
3$15,274$1,222.25$12,873$197.15+$2.4KPRU
4$17,973$1,630.15$13,975$200.22+$4.0KPRU
5$21,431$2,199.71$15,156$203.13+$6.3KPRU
6$25,939$3,007.77$16,423$205.89+$9.5KPRU
7$31,929$4,174.61$17,781$208.50+$14.1KPRU
8$40,057$5,892.69$19,236$210.97+$20.8KPRU
9$51,338$8,477.44$20,796$213.31+$30.5KPRU
10$67,391$12,459.19$22,468$215.52+$44.9KPRU

PRU vs NOW: Complete Analysis 2026

PRUFinancials

Prudential Financial, Inc., together with its subsidiaries, provides insurance, investment management, and other financial products and services in the United States and internationally. It operates through eight segments: PGIM, Retirement, Group Insurance, Individual Annuities, Individual Life, Assurance IQ, International Businesses, and Closed Block. The company offers investment management services and solutions related to public fixed income, public equity, real estate debt and equity, private credit and other alternatives, and multi-asset class strategies to institutional and retail clients, as well as its general account. It also provides a range of retirement investment, and income products and services to retirement plan sponsors in the public, private, and not-for-profit sectors; and group life, long-term and short-term group disability, and group corporate-, bank-, and trust-owned life insurance in the United States, primarily to institutional clients for use in connection with employee and membership benefits plans, as well as sells accidental death and dismemberment, and other supplemental health solutions; and provides plan administration services in connection with its insurance coverages. In addition, the company develops and distributes individual variable and fixed annuity products, principally to the mass affluent and affluent markets; and individual variable, term, and universal life insurance products to the mass middle, mass affluent, and affluent markets in the United States. Further, it provides third-party life, health, Medicare, property and casualty, and term life products to retail shoppers through its digital and independent agent channels. The company offers its products and services to individual and institutional customers through its proprietary and third-party distribution networks. Prudential Financial, Inc. was founded in 1875 and is headquartered in Newark, New Jersey.

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NOWStock

ServiceNow, Inc. provides enterprise cloud computing solutions that defines, structures, consolidates, manages, and automates services for enterprises worldwide. It operates the Now platform for workflow automation, artificial intelligence, machine learning, robotic process automation, performance analytics, electronic service catalogs and portals, configuration management systems, data benchmarking, encryption, and collaboration and development tools. The company also provides information technology (IT) service management applications; IT service management product suite for enterprise's employees, customers, and partners; IT business management product suite; IT operations management product that connects a customer's physical and cloud-based IT infrastructure; IT Asset Management to automate IT asset lifecycles; and security operations that connects with internal and third party. In addition, it offers governance, risk, and compliance product to manage risk and resilience; human resources, legal, and workplace service delivery products; safe workplace applications; customer service management product; and field service management applications. Further, it provides App Engine product; IntegrationHub enables application to extend workflows; and professional, industry solutions, and customer support services. It serves government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products through direct sales team and resale partners. It has a strategic partnership with Celonis to help customers identify and prioritize processes that are suitable for automation. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. The company was founded in 2004 and is headquartered in Santa Clara, California.

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⚠️ Educational purposes only. Not financial advice. Congressional trades sourced from SEC STOCK Act filings via FMP. Past performance does not guarantee future results.