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SO vs DEO: Dividend Comparison 2026

SO yields 3.05% · DEO yields 3.38%● Live data

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After 10 years · $10,000 invested · DRIP enabled
🏆 DEO wins by $190.9K in total portfolio value
10 years
SO
The Southern Company
● Live price
3.05%
Share price
$96.94
Annual div
$2.96
5Y div CAGR
7.7%
Payout ratio
50%
After 10 yrs · $10,000 · DRIP
Portfolio value
$22.7K
Annual income
$874.49
Full SO calculator →
DEO
DEO
● Live price
3.38%
Share price
$73.45
Annual div
$2.48
5Y div CAGR
47.4%
Payout ratio
50%
After 10 yrs · $10,000 · DRIP
Portfolio value
$213.6K
Annual income
$96,915.23
Full DEO calculator →

Portfolio growth — SO vs DEO

📍 DEO pulled ahead of the other in Year 1

Annual dividend income

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Recession Test — Did They Cut Dividends?

How each stock treated shareholders during the 3 biggest crises of the last 20 years

Crisis PeriodSODEO
2008–2009
GFC
— No data— No data
2020 Q1–Q2
COVID
— No data— No data
2022 Q4
Rate Hike
— No data— No data
Based on dividend payment history. "Increased" = dividend grew during crisis. "Maintained" = held within 3%. "Cut" = reduced by more than 3%.
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Dividend Calendar Overlap

Combined, SO + DEO cover 0 of 12 monthsgood coverage

Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
SO pays
DEO pays
Both pay
Neither
💰

Tax Bracket Optimizer

Which stock is actually better after tax? Adjust your rate to find out.

SO
Annual income on $10K today (after 15% tax)
$259.56/yr
After 10yr DRIP, annual income (after tax)
$743.32/yr
DEO
Annual income on $10K today (after 15% tax)
$286.91/yr
After 10yr DRIP, annual income (after tax)
$82,377.95/yr
At 15% tax rate, DEO beats the other by $81,634.63/year in after-tax income after 10 years on $10,000
⚖️

Lazy Portfolio Split Optimizer

What's the optimal mix of SO + DEO for your $10,000?

SO: 50%DEO: 50%
100% DEO50/50100% SO
Portfolio after 10yr
$118.1K
Annual income
$48,894.86/yr
Blended yield
41.39%
📊

Analyst Conviction Gap

Where Wall Street is most bullish on DEO right now

SO
Analyst Ratings
11
Buy
21
Hold
1
Sell
Consensus: Hold
Price Target
$98.25
+1.4% upside vs current
Range: $76.00 — $112.00
Altman Z
1.0
Piotroski
5/9
DEO
Analyst Ratings
15
Buy
16
Hold
4
Sell
Consensus: Hold
Price Target
$124.00
+68.8% upside vs current
Range: $124.00 — $124.00
Altman Z
3.0
Piotroski
7/9
Analyst ratings via FMP. Altman Z-Score: >3.0 safe, 1.81–3.0 grey zone, <1.81 distress. Piotroski: 7–9 strong, 0–3 weak.
🏛️

Copy Congress — What Are Politicians Buying?

Senate & House STOCK Act disclosures (last 90 days)

SO buys
13
DEO buys
0
PoliticianChamberTickerTypeAmountDate
Jared Moskowitz🏢 House$SO▲ Buy$1,001 - $15,0002025-12-02
Marjorie Taylor Greene🏢 House$SO▲ Buy$1,001 - $15,0002025-08-28
Jared Moskowitz🏢 House$SO▲ Buy$1,001 - $15,0002025-04-07
Marjorie Taylor Greene🏢 House$SO▲ Buy$1,001 - $15,0002025-04-03
Marjorie Taylor Greene🏢 House$SO▲ Buy$1,001 - $15,0002024-11-07
Valerie Hoyle🏢 House$SO▲ Buy$1,001 - $15,0002024-10-29
John James🏢 House$SO▼ Sell$1,001 - $15,0002024-09-04
Jared Moskowitz🏢 House$SO▲ Buy$1,001 - $15,0002024-07-05
Jared Moskowitz🏢 House$SO▲ Buy$1,001 - $15,0002024-07-05
Marjorie Taylor Greene🏢 House$SO▲ Buy$1,001 - $15,0002024-05-21
STOCK Act mandates disclosure within 45 days of transaction. Data via FMP.Full tracker →
MetricSODEO
Forward yield3.05%3.38%
Annual dividend / share$2.96$2.48
Payout ratio50%50%
1-year div growth0%0%
5-year div CAGR7.7%47.4%
Portfolio after 10y$22.7K$213.6K
Annual income after 10y$874.49$96,915.23
Total dividends collected$5.6K$180.3K
Payment frequencyquarterlyquarterly
SectorUtilitiesConsumer Staples
Analyst consensusHoldHold
Analyst price target$98.25$124.00

Year-by-year: SO vs DEO ($10,000, DRIP)

YearSO PortfolioSO Income/yrDEO PortfolioDEO Income/yrGap
1← crossover$10,809$328.87$11,198$497.53$389.00DEO
2$11,693$365.31$12,749$767.46$1.1KDEO
3$12,660$406.13$14,845$1,203.69$2.2KDEO
4$13,720$451.89$17,815$1,930.79$4.1KDEO
5$14,882$503.27$22,254$3,191.94$7.4KDEO
6$16,157$560.99$29,304$5,492.76$13.1KDEO
7$17,559$625.92$41,320$9,963.95$23.8KDEO
8$19,100$699.03$63,566$19,353.94$44.5KDEO
9$20,799$781.46$109,031$41,015.81$88.2KDEO
10$22,672$874.49$213,579$96,915.23$190.9KDEO

SO vs DEO: Complete Analysis 2026

SOUtilities

The Southern Company, through its subsidiaries, engages in the generation, transmission, and distribution of electricity. It operates through Gas Distribution Operations, Gas Pipeline Investments, Wholesale Gas Services, and Gas Marketing Services segments. The company also develops, constructs, acquires, owns, and manages power generation assets, including renewable energy projects and sells electricity in the wholesale market; and distributes natural gas in Illinois, Georgia, Virginia, and Tennessee, as well as provides gas marketing services, wholesale gas services, and gas pipeline investments operations. In addition, it owns and/or operates 30 hydroelectric generating stations, 24 fossil fuel generating stations, three nuclear generating stations, 13 combined cycle/cogeneration stations, 45 solar facilities, 15 wind facilities, one fuel cell facility, and four battery storage facility; and constructs, operates, and maintains 76,289 miles of natural gas pipelines and 14 storage facilities with total capacity of 157 Bcf to provide natural gas to residential, commercial, and industrial customers. The company serves approximately 8.7 million electric and gas utility customers. Further, the company offers digital wireless communications and fiber optics services. The Southern Company was incorporated in 1945 and is headquartered in Atlanta, Georgia.

Full SO Calculator →

DEOConsumer Staples

Diageo plc, together with its subsidiaries, produces, markets, and sells alcoholic beverages. The company offers scotch, whisky, gin, vodka, rum, ready to drink products, raki, liqueur, wine, tequila, Canadian whisky, American whiskey, cachaca, and brandy, as well as beer, including cider and non-alcoholic products. It provides its products under the Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray, and Guinness brands. The company operates in North America, Europe, Turkey, Africa, Latin America, the Caribbean, the Asia Pacific, and internationally. The company was incorporated in 1886 and is headquartered in London, the United Kingdom.

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⚠️ Educational purposes only. Not financial advice. Congressional trades sourced from SEC STOCK Act filings via FMP. Past performance does not guarantee future results.